Once over, food packaging wasn’t all that important. Cheap containers and flimsy bags provided a cost-cutting option for takeaway food outlets, albeit often at the expense of the customer. However, with competition becoming increasingly fierce, packaging has become a vital marketing tool that provides a mobile advertisement capable of getting people talking.
In today’s post, we’ll be offering you 5 top tips for branding your takeaway packaging that will ensure your takeaway business stands out from the rest.
Keep it simple
In today’s digital world, the consumer is often looking for the quickest and easiest way to absorb information. As such, businesses must find a way to communicate with their customers in the most efficient way possible.
The use of a simplistic design on your takeaway packaging ensures people know who you are and what you’re about with one quick glance. Be sure not to include too much writing or imagery, instead bringing it back to basics with simplistic branding to guarantee your packaging is the most effective advertisement it can be.
Keep it distinct
A distinct design creates an instant association between packaging and brand recognition. The combination of simple and distinct branding means consumers will remember your packaging, creating an instantly recognisable brand image. Something as simple as a distinct font or image is a good way to achieve this.
Keep it consistent
Make sure your simple and distinct design is consistent across all your takeaway packaging to establish a strong brand recognition. Whether it’s takeaway bags, boxes or cups, keeping the same design across all your packaging will ensure your brand is instantly identifiable and that your packaging keeps getting noticed.
Keep it green
The UK produces more than 100 million tonnes of waste every year. Whilst you can’t control how your customers dispose of your packaging after use, you can still do your bit to help tackle the problem. Eco takeaway packaging uses natural, sustainable and renewable materials to produce environmentally-friendly takeaway packaging.
By letting your customers know that you’re an eco-friendly business, you’ll be encouraging them to dispose properly of their packaged waste whilst promoting a great brand image built on a strong moral ethos.
Keep it unique
Lastly, try to make your packaging a little bit different. Add a touch of TLC with a personalised feel to each order, creating strong customer relationships that will keep them coming back. Moreover, by thinking outside the box, customers are more likely to share your packaging on social media platforms such as Instagram and Snapchat, generating free publicity that’s great for business.
Following these 5 top tips will ensure you make the most out of the unique branding opportunities that takeaway packaging has to offer. Why not check out our range of takeaway packaging and printed branding opportunities to take your takeaway food outlet to the next level?
Alternatively, contact us directly for a no-obligation quote and to discuss how R+R Packaging can help with your takeaway packaging needs.
