The iconic soft drink company are back with another bout of inspired marketing using their own packaging. The last share a coke campaign won many awards, but this time, there’s a summery twist.
Each bottle will feature famous cities or picturesque beach destinations. In conjunction with this campaign, Coca Cola are also launching a promotional competition for lucky consumers to win a holiday by entering the unique code found on each bottle – taking place between 10th May and 9th July.
Expect to see Coca Cola in your local city, as the company plan to execute the biggest sampling activation to date with over 11 million 150ml samples to give away throughout the UK.
Will it do as well as the last share a coke campaign?
Expect to see these bottles hit UK stores from May 2017.
Festivals, carnivals and visits to the beach - it’s safe to say we’re all very excited for the summer! For many cafes and restaurants, it’s their peak period and R+R Packaging have everything you need. Read our article on getting ready for summer now or view our range of catering disposables now.
(image from http://www.packagingnews.co.uk)
